Fundraising and Donor Development

Zelenz Consulting is proud to partner with Salsa Labs to offer their very robust and easy to use online fundraising and donor development CRM systems.

Donor Management Software

Streamline Donor Data

By hosting fundraising, communications, and prospect data in the same place, you’ll maximize staff efficiency and save time. Automation and intuitive data entry tools cut manual, time-consuming tasks. 

Optimize Your Strategy

With robust reporting features and dashboard analytics, zeroing in on the right data and producing reports are a breeze. Spend more time focusing on what’s important — cultivating your donors! 

Personalize Your Outreach

Don’t just communicate with your donors; inspire them! With in-depth donor profile data, you can craft the most relevant messaging to drive your supporters to action and build lifelong relationships. 

Rich Donor Profiles

  • Track contact data, relationships, interests, demographics, social media accounts, and more.
  • Control access as needed with role-based restrictions and security.
  • Non-duplication features help you to keep your constituent data clean.

Donation Tracking

  • Keep track of unique data with custom fields.
  • Inspire smarter fundraising with relationships and house-holding features.
  • Keep detailed notes to manage your donors better.
  • Track donation history in our intuitive donor management system.

Direct Mail Fundraising

  • Create professional letters with our built-in word processor.
  • Capitalize on powerful mail merge tools for organized email management.
  • Exercise the best in breed label printing.
  • Use bar code scanning for large scale direct mail solicitations.

NEW! Donor Management and Fundraising Performance Dashboard

  • Customize dashboards for real-time visualization.
  • Measure key metrics to track your donor management and fundraising goals.
  • Get actionable information that helps you actually focus on retaining donors!
  • Save and schedule reports to be delivered on a recurring basis.

Fundraising Software

Acquire More Donors

Convert visitors into donors on any device, and exploit the 200% increase in mobile giving! Engage your donors on the online platforms they know and love.

Cultivate Donor Relationships

Target donors with precision. Contact supporters with relevance. Turn subscribers into donors and upgrade one-time givers into major donors.

Retain More Donors

Execute your giving strategy, thank every donor immediately, and easily report on lapsed donors and expiring memberships for sustainable fundraising.

Online Donation Forms

  • Customized mobile-friendly donation pages improve results by nearly 40%. 
  • Accept all types of donations including one-time and recurring gifts, “In Memory Of” and “In Honor Of” giving, and multiple giving levels. 
  • Embed forms in landing pages, light-boxes, or widgets on your website.

Automated Gift Acknowledgments

  • Immediately acknowledge online gifts with automated messaging.
  • At the end of the year, easily generate and send year-end summary reports to your generous donors.
  • Personalize your auto-response messages with dynamically populating fields for truly individualized interactions.

Online Event Registrations

  • Registration levels can be set at different prices, and can be made available in certain time-frames.
  • Drag and drop form builder lets you customize the layout and look and feel of the page.
  • Optional purchases can be configured for all registration levels or only for the selected one, allowing for flexibility in providing unique registration packages.

Online Fundraising Dashboard

  • Customize dashboards for real-time visualization.
  • Measure key online fundraising metrics with one click.
  • Query your database for intelligent metrics and track your online fundraising tools’ performance.

Peer to Peer Fundraising

Inspire Your Donors

43% of millennials are donating through peer to peer fundraising platforms. Turn your passionate supporters into fundraisers for your next campaign.

Empower Every Supporter

Equip fundraisers with the mobile and social tools they need to raise awareness with their personal network and secure donations from friends and family.

Coach Fundraising Teams

Guide your individual fundraisers and teams from start to finish with automated coaching emails that help them overcome fear of fundraising.

Event Registration Pages

  • Flexible registration forms can be adjusted to display various pricing packages during different intervals leading up to your peer-to-peer event. 
  • Custom event registration pages can be created using a user-friendly form builder. 
  • Built into the administration are coaching emails that can be targeted to specific subsets of your fundraisers. 

Individual/Team Pages

  • Track peer-to-peer fundraising team and individual pages and event registrants.
  • See where page views and conversions are coming from.
  • Compare averages for individuals vs. team members and reward your top fundraisers.

Mobile Fundraising App

  • Fundraisers can check their progress, receive donation notifications, ask for support, and thank donors, quickly and easily, anywhere, anytime.
  • Download the app from iTunes or Android app stores.
  • Peer to peer fundraisers can connect on the go via mobile or tablet.

Peer to Peer Fundraising Dashboard

  • Create custom dashboards that show up-to-date information.
  • Analyze data using vital fundraising metrics.
  • Segment information based on average donation amount, donation type, and much more.

Online Advocacy Software


Informed citizens are powerful. Introduce new subscribers with an automated welcome series to educate them about your cause, your programs, and how they can help!


Consistently keep supporters up to date on policy issues through eNewsletters and social media, and coordinate rallies, marches, or other events through event registration tools.


Quickly publish action alerts to unleash supporter actions through online petitions, click-to-call, targeted messages to legislators, and Facebook and Tweet a rep functionality.

Targeted Actions

  • Send targeted messages directly to decision makers – from local, state and federal offices, to custom recipients like CEOs.
  • Encourage your supporters to send messages to policymakers through the webforms on legislator websites. 
  • Simultaneously target legislators at the same time to encourage change or say thanks.

Online Petitions

  • Facilitate rapid action and effect real change with Online Petitions or pledges.
  • Welcome your new supporters with an automated series of emails informing them about your cause and encouraging further engagement. 
  • Track actions with dashboard insights and easily query and report on your action takers. 

Social Advocacy

  • Enable supporters to Tweet a Rep.
  • Simple social sharing and tell-a-friend advocacy tools help you grow your network and expand your community.
  • Match email addresses to social profile records, and get to know your supporters on a whole new level. 
  • Connect your social accounts to Salsa Engage and schedule and publish posts in-app.

Click to Call Advocacy

  • Connect grassroots supporters to their legislators via mobile phone.
  • Provide them with scripts, recordings and talking points.
  • Watch them burn down legislator phone lines

Grassroots Advocacy Dashboard

  • Customize dashboards for real-time visualization.
  • Measure key metrics with one click.
  • Query your database for intelligent metrics to optimize your advocacy software.

Fundraising Campaign Support

Donor Development and Fundraising Campaign Management Consulting

Zelenz Consulting will provide the following fundraising campaign and donor management services:

  • Donor Development and Fundraising Platform Setup with Salsa Labs
  • Donor Research to advise request recommendations
  • Donation tracking and reports
  • Online fundraising campaign management and setup
  • Email Series Campaigns
  • Fundraising Reporting
  • Gift Matching Services