Today, we will discuss how all actions your nonprofit takes are interconnected. Every decision and action taken by all segments of your organization will impact every single one of your strategies, so the key focus today is on how to plan your strategies to ensure that they enhance the efforts of the other parts. If done correctly, better contributions, support, and functionality will be achieved.
Procuring new donors is painstaking work and takes many hours for all development professionals in the nonprofit world. Much like the sales process in for-profit industries, closing on first time gifts can require continuous follow-up, repeat efforts to secure a conversation to close the gift solicitation, while ensuring that the donor feels heard, respected, and valued for their contribution to your nonprofit’s efforts. Closing the gift is not the end.
Marketing is entirely based upon understanding your target market. This is true for any business, and no different for nonprofit organizations. There are different aspects to marketing.
Fundraising and development are frequently confused as the same thing. Development is about relationships with potential and current donors. This ensures continuation of support and procurement of future support. Fundraising is merely raising funds. Wait? Isn’t that the same thing? No.