Nonprofits come in many shapes and sizes. Those who have been around a while are often quite confident in their traditional fundraising strategies. Unfortunately, we are living in an ever-changing world that requires everyone to stay up to speed with the new methods to achieve our organizational goals. Aging demographics means that those who were target donors are one portion of your focus and they may require a different fundraising strategy than the younger demographics who operate quite differently in a world full of technological advancement. This means that nonprofits have to have more than one fundraising strategy and skill-set to ensure the most effective outcomes.
Fundraising and Word Selection in Campaigns
Word selection can make or break your fundraising campaign efforts. How do you know when to use what word? The focus is always on how you wish to appeal to the audience and who needs to feel something. More often than not, the word that needs to be focused on, is the word ‘you.’
Multichannel Donor Relationship Development
What are multichannel donors and why do you want them? Multichannel donors contribute to your organization in multiple ways. They donate through different platforms and volunteer their services to your cause. They will be the most engaged and most consistent contributors to your nonprofit organization’s efforts. So, how do you obtain multichannel donors?
Fundraising and Donor Relationships
Today, we will discuss how all actions your nonprofit takes are interconnected. Every decision and action taken by all segments of your organization will impact every single one of your strategies, so the key focus today is on how to plan your strategies to ensure that they enhance the efforts of the other parts. If done correctly, better contributions, support, and functionality will be achieved.
Major Gifts
Major gifts are a large component in your budgeting and fundraising strategy. Major gifts mean different things to different people, but there is a common understanding that without major gifts and donors, most nonprofits would be struggling more significantly and they may not maintain financial sustainability.
Donor Stewardship
Procuring new donors is painstaking work and takes many hours for all development professionals in the nonprofit world. Much like the sales process in for-profit industries, closing on first time gifts can require continuous follow-up, repeat efforts to secure a conversation to close the gift solicitation, while ensuring that the donor feels heard, respected, and valued for their contribution to your nonprofit’s efforts. Closing the gift is not the end.
Fundraising & Development
Fundraising and development are frequently confused as the same thing. Development is about relationships with potential and current donors. This ensures continuation of support and procurement of future support. Fundraising is merely raising funds. Wait? Isn’t that the same thing? No.