Nonprofits come in many shapes and sizes. Those who have been around a while are often quite confident in their traditional fundraising strategies. Unfortunately, we are living in an ever-changing world that requires everyone to stay up to speed with the new methods to achieve our organizational goals. Aging demographics means that those who were target donors are one portion of your focus and they may require a different fundraising strategy than the younger demographics who operate quite differently in a world full of technological advancement. This means that nonprofits have to have more than one fundraising strategy and skill-set to ensure the most effective outcomes.
First donations are opportunity to cultivate a long-term relationship. While not all donors will contribute regularly, it is hard to know by a first contribution who will be there in the long run. Some small donors turn out to be your largest donors years later. No donor should be treated as an after-thought, regardless of how small their contribution. They could also potentially become great community allies or volunteers. Value varies, but all are important. So how can you nurture that new donor to put your best foot forward in fostering a long-term relationship? The first step is to send a welcome email series.