The final installment of our Planning a Fundraising Event focuses on the event follow up steps you need to take after the event. It is easy to assume that the work is done and all the money that was raised is all that will be raised, but that would be a mistake. The work is not complete after the event, and the fundraising for the event target is also not complete. How you take advantage of the excitement generated by the event after the event is over can have a significant impact on the overall funds raised and the impression made on donors. It can also impact your vendor relationships.
Today we will focus on why a website that focuses on connecting with your donors and encouraging immediate gift collection is the best investment you can make during and after your event. Your website is its own fundraising administrator that once set up properly, can continue to serve your organization long-term. It is especially helpful when it is used in conjunction with a specific fundraising event.
Qualifying for grants requires additional sources of income. This takes the form of individual donors, other grant sources, and fundraising events. Fundraising events are not only a great source of sustainable revenue, they are also fantastic opportunities to encourage supporter engagement. This level of engagement makes supporters feel included and helps to reinforce what your organization does and how their support truly helps your organization achieve its goals. Fundraising events come in many forms: galas, street fairs, silent auctions, and more. Planning the event is crucial, and the supporter engagement must be planned intelligently to ensure strong engagement before, during, and after the event. This post is designed to assist you in utilizing the various online supporter engagement opportunities available to you.