You cannot have a successful fundraising event without effective and sufficient promotion efforts. Once you have everything in place or in progress, you can begin your promotion campaign to spread the news about your exciting fundraising event. You can simplify this process down to four steps.
Today we will focus on why a website that focuses on connecting with your donors and encouraging immediate gift collection is the best investment you can make during and after your event. Your website is its own fundraising administrator that once set up properly, can continue to serve your organization long-term. It is especially helpful when it is used in conjunction with a specific fundraising event.
One of the most crucial things that your fundraising planning entails are your partnerships with local businesses. It is always a good idea to formulate relationships with local businesses throughout your organization’s ongoing efforts to assist you in easier collaboration, negotiation, and ideally better rates or donations to supply your fundraising events.
Every fundraising event has a theme. The theme sets the tone and the focus for the event and inspires donors to be taken on a journey of your choosing. This means, you need to consider what the donor might like to experience. Make sure this aligns with your organization’s mission and the program that funds are being raised for at the event. Best of all, you can make this fun!
The previous installment of Planning a Fundraising Event focused on setting goals. Within the goal setting, a budget will be developed. This is to help establish the concrete numbers necessary for the cost planning for the fundraising event as well as the establishment of a fundraising goal that exceeds this budget.
Every fundraising event starts by determining a fundraising goal. This is the purpose behind the event and the driving force that generates all activities surrounding the fundraising event. Although it might seem obvious, there are many who interpret a fundraising event as a general effort to raise funds for the overall functioning of the organization. Although this can be a goal, it is more critical to identify a concrete goal.
Every nonprofit understands the value of good volunteers. Some are great at handling the smaller time consuming tasks and others are great at generating public support. They can help to make your event run smoothly, and they can reassure donors that they are very pleased to be involved with the organization’s efforts. They are true advocates for your nonprofit in every aspect.
This is the first in an 11 part series to walk you through the steps of fundraising event planning. Planning a fundraising event is a major undertaking. As such, it requires a significant amount of planning and budgeting to ensure that the costs and efforts truly bring positive returns. Not only do you want to make your money spent on the fundraiser returned, you want to bring in an abundance of additional funds to provide for your programs and projects. Today’s focus is on staffing.
Qualifying for grants requires additional sources of income. This takes the form of individual donors, other grant sources, and fundraising events. Fundraising events are not only a great source of sustainable revenue, they are also fantastic opportunities to encourage supporter engagement. This level of engagement makes supporters feel included and helps to reinforce what your organization does and how their support truly helps your organization achieve its goals. Fundraising events come in many forms: galas, street fairs, silent auctions, and more. Planning the event is crucial, and the supporter engagement must be planned intelligently to ensure strong engagement before, during, and after the event. This post is designed to assist you in utilizing the various online supporter engagement opportunities available to you.