Grants are often considered the focus of the grant writer or grant manager. Many nonprofits do not realize the importance of board involvement in the grant seeking process. The board does have responsibility in financial and legal oversight of the organization, but they also hold responsibility in facilitating pre-award participation to improve grant award success.
Today, we will discuss the various things you should implement to strengthen your fundraising cycle.
Not sure how to measure your organization’s fundraising effectiveness? Or how to communicate the right message to your donors? Watch this video interview with Andy Davis, director of education at BoardSource. Andy explains how to discuss the cost to raise a dollar with your board members and how to steer the conversation with your donors from costs to focus more on impact.
Nonprofits come in many shapes and sizes. Those who have been around a while are often quite confident in their traditional fundraising strategies. Unfortunately, we are living in an ever-changing world that requires everyone to stay up to speed with the new methods to achieve our organizational goals. Aging demographics means that those who were target donors are one portion of your focus and they may require a different fundraising strategy than the younger demographics who operate quite differently in a world full of technological advancement. This means that nonprofits have to have more than one fundraising strategy and skill-set to ensure the most effective outcomes.
The tools, resources, and knowledge included in this guidebook will help you to raise more money through targeted development strategies that are catered to your organization’s unique stage of development, strengths, and community resources.
This was not written by us. We have obtained this guidebook for you from Nonprofit Ready. The direct link
The final installment of our Planning a Fundraising Event focuses on the event follow up steps you need to take after the event. It is easy to assume that the work is done and all the money that was raised is all that will be raised, but that would be a mistake. The work is not complete after the event, and the fundraising for the event target is also not complete. How you take advantage of the excitement generated by the event after the event is over can have a significant impact on the overall funds raised and the impression made on donors. It can also impact your vendor relationships.
So you want to have an auction at your fundraising event. There are simple ways to do this using paper and pen. There are live auctioneers who can run the show. Then there are auction management software solutions. Today, we will discuss the many benefits of utilizing an online auction management software solution.
Your event will have many entertaining facets to it. One component that is important to implement is something that makes the evening feel like it is an opportunity to have fun and play games. Games? Well, that can take many meanings, but the traditional concepts such as silent auctions, goal meters, and such are aspects that are frequently associated with competition and winning. These types of activities raise the level of excitement and motivation to participate. Don’t limit your fundraising efforts at the event to mere ticket sales or the traditional direct ask. Induce a social component which will bring a level of deeper community collaboration to participate and do what it takes to raise the funds. Plus, who doesn’t like to be a winner?
You cannot have a successful fundraising event without effective and sufficient promotion efforts. Once you have everything in place or in progress, you can begin your promotion campaign to spread the news about your exciting fundraising event. You can simplify this process down to four steps.
Today we will focus on why a website that focuses on connecting with your donors and encouraging immediate gift collection is the best investment you can make during and after your event. Your website is its own fundraising administrator that once set up properly, can continue to serve your organization long-term. It is especially helpful when it is used in conjunction with a specific fundraising event.
One of the most crucial things that your fundraising planning entails are your partnerships with local businesses. It is always a good idea to formulate relationships with local businesses throughout your organization’s ongoing efforts to assist you in easier collaboration, negotiation, and ideally better rates or donations to supply your fundraising events.
Every fundraising event has a theme. The theme sets the tone and the focus for the event and inspires donors to be taken on a journey of your choosing. This means, you need to consider what the donor might like to experience. Make sure this aligns with your organization’s mission and the program that funds are being raised for at the event. Best of all, you can make this fun!
The previous installment of Planning a Fundraising Event focused on setting goals. Within the goal setting, a budget will be developed. This is to help establish the concrete numbers necessary for the cost planning for the fundraising event as well as the establishment of a fundraising goal that exceeds this budget.
Every nonprofit understands the value of good volunteers. Some are great at handling the smaller time consuming tasks and others are great at generating public support. They can help to make your event run smoothly, and they can reassure donors that they are very pleased to be involved with the organization’s efforts. They are true advocates for your nonprofit in every aspect.
This is the first in an 11 part series to walk you through the steps of fundraising event planning. Planning a fundraising event is a major undertaking. As such, it requires a significant amount of planning and budgeting to ensure that the costs and efforts truly bring positive returns. Not only do you want to make your money spent on the fundraiser returned, you want to bring in an abundance of additional funds to provide for your programs and projects. Today’s focus is on staffing.
Word selection can make or break your fundraising campaign efforts. How do you know when to use what word? The focus is always on how you wish to appeal to the audience and who needs to feel something. More often than not, the word that needs to be focused on, is the word ‘you.’
Qualifying for grants requires additional sources of income. This takes the form of individual donors, other grant sources, and fundraising events. Fundraising events are not only a great source of sustainable revenue, they are also fantastic opportunities to encourage supporter engagement. This level of engagement makes supporters feel included and helps to reinforce what your organization does and how their support truly helps your organization achieve its goals. Fundraising events come in many forms: galas, street fairs, silent auctions, and more. Planning the event is crucial, and the supporter engagement must be planned intelligently to ensure strong engagement before, during, and after the event. This post is designed to assist you in utilizing the various online supporter engagement opportunities available to you.
What are multichannel donors and why do you want them? Multichannel donors contribute to your organization in multiple ways. They donate through different platforms and volunteer their services to your cause. They will be the most engaged and most consistent contributors to your nonprofit organization’s efforts. So, how do you obtain multichannel donors?
First donations are opportunity to cultivate a long-term relationship. While not all donors will contribute regularly, it is hard to know by a first contribution who will be there in the long run. Some small donors turn out to be your largest donors years later. No donor should be treated as an after-thought, regardless of how small their contribution. They could also potentially become great community allies or volunteers. Value varies, but all are important. So how can you nurture that new donor to put your best foot forward in fostering a long-term relationship? The first step is to send a welcome email series.
Today, we will discuss how all actions your nonprofit takes are interconnected. Every decision and action taken by all segments of your organization will impact every single one of your strategies, so the key focus today is on how to plan your strategies to ensure that they enhance the efforts of the other parts. If done correctly, better contributions, support, and functionality will be achieved.
Procuring new donors is painstaking work and takes many hours for all development professionals in the nonprofit world. Much like the sales process in for-profit industries, closing on first time gifts can require continuous follow-up, repeat efforts to secure a conversation to close the gift solicitation, while ensuring that the donor feels heard, respected, and valued for their contribution to your nonprofit’s efforts. Closing the gift is not the end.
Creating, planning, and implementing: Capital Campaigns, Recognition Programs, Major Gifts Programs, Special Events, or Bequest Programs.
Marketing is entirely based upon understanding your target market. This is true for any business, and no different for nonprofit organizations. There are different aspects to marketing.
Fundraising and development are frequently confused as the same thing. Development is about relationships with potential and current donors. This ensures continuation of support and procurement of future support. Fundraising is merely raising funds. Wait? Isn’t that the same thing? No.
It is essential that all members of the organization, including the board members, are actively engaged in all fundraising activities. To do so not only solidifies their purpose on the board, it also asserts their determination to see the nonprofit thrive. Disinterest relating to fundraising has to go beyond personal comfort and become something bigger than the individual. Charitable giving is currently rising above $400 billion in the United States. As thrilling as that may sound, it does not come by easily. Those dollars are in heavy competition with many others who feel that their organization deserves the funding more than yours. Personal donations, government grants, corporate gifts, private foundations, and other fundraising platforms are continuously expanding. Smaller nonprofits are not finding themselves on the positive end of the receiving stick.